Have you though about hits when outlining your SEO strategy?

A descriptive alt text can alert users exactly what is in the photo. Research can also be automated in many ways. The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. Recently, I came …

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Are you planning to use your keywords for advertising?

Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). Your content will only help the site to rank higher if it is comprehensive and engaging. Just like flipping through fashion magazines for wardrobe ideas, perusing …

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What are the merits of URLs on today's web?

Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. If you have a B2B site for oceanographic equipment, there's …

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Taboos about SEO that you should know

As Google continues to prioritize the user experience in its algorithm, this data can become critical. It's one thing to provide a list of items that generally lead to a better user experience (like we did above), but it's another thing completely to be able to address extremely specific elements …

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Take care when dealing with content

A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Titles are also critical for improving click through rates as titles are displayed in search results and when pages are shared on social networks. More specifically, you may …

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Taboos about splogs that you should know

Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. Over the years I've seen webmasters and SEOs …

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What can you do about stickiness right now?

Start with effective keyword research and turn your attention to building or maintaining a well optimized website. The media you use to deliver your marketing messages, such as mobile devices, Web sites, television ads, or postcards, are useless unless you combine them with actions that lead to specific objectives. Broadly-based …

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Adjust your appearance in search by utilising gateway sites

Those sites which, simply, had the most keywords would rank on top. Permission marketing programs hold the potential to build strong, ongoing relationships with customers when they offer something of value. Thin content is usually very short, without unique information to make it stand out from the crowd. If you're …

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Aligning your goals in relation to mobile search

By targeting essential keywords within these queries, you can improve your website's relevancy to these terms and make it more likely that your domain will appear on the first page of Google. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google …

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Google's algorithm tries to mimic the decisions of real people

It's important to have a clear sense of your business goals in mind as you embark on developing a search strategy. Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. Digital marketing includes …

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Here's what industry insiders think about reporting

Analytics, website optimization, and the more technical aspects are governed by the cogent side - the head. The better approach is to form a hypothesis about what you'd like to know and then let the data tell you the answer in the most objective light. Understanding the difference between content that …

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How to reinvent SEM without looking like an amateur

I think any reasonably curious and educated person can get into it but that's one of the dangerous things also because there's, you know, how do you know the information you're looking at is credible? The well-publicised Panda and Penguin updates have had a significant (and in my view, positive …

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Numerous ideas for web portals

A lot of exciting things are going on in SEO at the moment. It's always much better to have multiple web pages relating to different keywords and phrases. As long as you provide products and/or services at a physical address or to a physical address, and that address is …

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Static Versus Dynamic URLs

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Use that information to write exceptional content and do not be afraid to let the world know about …

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