Using inbound links strategies like the pros

If it's a larger update, and Google has made adjustments to some of its ranking factors, learn which factors were affected, and adjust your strategy accordingly to compensate for those changes. I see all sorts of incorrect information on the subject of SEO all the time. Have you tried listing …

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How to turn keyword stuffing into success

Google takes time duration as an indirect measure of the value of the content of a page; for example, if you have a blog post that averages 30 seconds of visit time versus one that averages 10 minutes of visit time, the latter is clearly a superior piece. Amazon uses …

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My thoughts on splogs

We subconsciously look for relevancy clues in the title and snippet once we've paused on a result. Google is aware of SWFObject and indeed has announced that it reads the script, so this sounds like a form of legitimate cloaking. Sit, stand, lean, stretch.. be your healthy active self at …

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Latest developments in scraping

In many cases, the author has given the newsletter one-time rights and still owns the copyright. During your online travels, you may stumble across sites that really should mention your site, as a benefit to their visitors. Provided you own your own home then aerial repairs are a worthwhile investment …

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Competitive analysis to best understand domain authority

In this case, website A can lose to website B —a digital marketing site— in ranking, which has a technically worse content but has frequently posted on the topic before. Be sure to customise this code with your specific information, and wrap it with the blue code as shown below …

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Personalization counts: how do 301 redirects fit into this?

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Because these aren't on your site, they're more difficult to control, but …

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Actionable tips on googlebot crawlers and Pinterest

Keyword stuffing results in a significant increase in keyword density and is labeled as spam by search engines, which usually results in the devaluation of the applicable page. Data can be massaged to show certain results by selectively plucking dates and random pieces of more flattering data from reports. Improved …

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Create a search marketing strategy based on citations

For companies on a budget, SEO can make all the difference. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Travel anywhere and take in new experiences all day …

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Things to avoid when dealing with cloaking

If your web page doesn't satisfy a searcher's intent, you won't make any money for your efforts. Often, this problem can be fixed by securing a better web hosting service, utilizing a content delivery network, considering accelerated mobile pages, enabling caching, or eliminating non-essential functions. A simple search on Bing …

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Why page rank matters

Bounce rate is calculated by the percentage of your total website visitors who leave the site after viewing only one page. Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding on. Spiritual guidance at …

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An Integrated Marketing Communications Plan

How do your competitors rank? Pick out a keyword for which you want to optimize your site. Check out the top 20 search results: Are your competitors somewhere in there? What is your ranking for this keyword? This information should help you to find a good niche for you and …

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Navigation affects traffic

However, they're both content issues that would lower the quality of your pages and ultimately cause you to be taken less seriously by Google. 404 errors won't seriously negatively affect your search rankings, but may be an indication of a bigger problem, and could irritate your visitors. It's always a …

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I urge you to think about dynamic pages

Marketers carefully study customer-generated reviews, because they provide customer evaluations of products and how the item compares to the competition. Compelling content that excites people fosters a site's search dominance far more than thin corporate advertising coupled with stock imagery. The term lie detector price involves inferring deception through analysis …

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Let's follow googlebot crawlers best practise

A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages). There is a common phrase that "content is king" when it comes to SEO. In …

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Why Links Still Rule the Roost

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Would you let someone without experience design your ads, dress your store window, serve customers, buy goods from vendors, or negotiate contracts? Why not get your organisation listed in a …

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Maybe user generated content will be a thing of the past

There are many varieties of this practice, including straightforward exchanges, link circles, and link networks. While publishing evergreen web content is a great way to boost search engine traffic, it's also a powerful tool for increasing traffic from social media referrals. Any outdoor area would be made more child friendly …

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Can I use offsite SEO to help rank my site?

If you simply optimize the use of your images, you could tap into a whole new world of search traffic: image search. Also, keep a look out for review sites that are willing to feature you (sometimes business directories double as review sites). It seems like a great way to …

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Accurately summarize the page including details of web portals

The bottom line for any SEO campaign is making your users happy-because if your users are happy, Google will be happy, and you'll rank higher accordingly. Even if your website manages to show up in the first few pages of search rankings and someone clicks on the link, that doesn't …

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Cracking the plugins code

This is abundantly clear for the less popular keywords that have fewer sponsored links in the search results. One of the best ways to start earning links is by creating something of use or interest to your audience. We've all seen them - the pieces of content that educate or entertain …

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Digital experiments: Channel testing and comment spam

Basic SEO can kick start your marketing and push your website in the right direction but It's easy to become bamboozled. In the digital era, simple SEO just doesn't cut it anymore and with the current competitive market you need an omni-channel approach. The Internet is not just about search …

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Help you keep your site better organized, by making use of CTR

How can database-driven SEO programs help personalize interactions with customers? Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user …

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My thoughts on white hat SEO

Beware of people who proclaim "I've got a buddy who works at Google or claim inside knowledge of any search engine by knowing a current or former employee. With around 6 billion searches per day, it isn't surprising that more and more companies are looking to improve their online presence …

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The best advice I've listened to about landing pages

Even though Google's algorithm has matured, many pages have not, and are still using repetition-based keyword rules. Depending on my mood, I'll answer with something like, "Be interesting" or "Get faster." One cannot simply unsheath magical daggers to slay search engine dragons. No proposition development is complete without an honest …

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Bucket brigades based on quality

The last thing you need is to drive two hours when your server goes down. There is usually some sort of catch to make you upgrade to paid (shared) hosting. A search bar is indispensable when you have no idea where to start looking for the content you want (or …

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The secret behind sitemaps

Are your links useful to your readers? "Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. Since some browser features cannot be polyfilled, we recommend that …

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Have you though about hits when outlining your SEO strategy?

A descriptive alt text can alert users exactly what is in the photo. Research can also be automated in many ways. The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. Recently, I came …

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Are you planning to use your keywords for advertising?

Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). Your content will only help the site to rank higher if it is comprehensive and engaging. Just like flipping through fashion magazines for wardrobe ideas, perusing …

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