Basic SEO can kick start your marketing and push your website in the right direction but It's easy to become bamboozled. In the digital era, simple SEO just doesn't cut it anymore and with the current competitive market you need an omni-channel approach. The Internet is not just about search …

How can database-driven SEO programs help personalize interactions with customers? Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user …

Beware of people who proclaim "I've got a buddy who works at Google or claim inside knowledge of any search engine by knowing a current or former employee. With around 6 billion searches per day, it isn't surprising that more and more companies are looking to improve their online presence …

Even though Google's algorithm has matured, many pages have not, and are still using repetition-based keyword rules. Depending on my mood, I'll answer with something like, "Be interesting" or "Get faster." One cannot simply unsheath magical daggers to slay search engine dragons. No proposition development is complete without an honest …

The last thing you need is to drive two hours when your server goes down. There is usually some sort of catch to make you upgrade to paid (shared) hosting. A search bar is indispensable when you have no idea where to start looking for the content you want (or …

Are your links useful to your readers? "Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. Since some browser features cannot be polyfilled, we recommend that …

A descriptive alt text can alert users exactly what is in the photo. Research can also be automated in many ways. The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. Recently, I came …

Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). Your content will only help the site to rank higher if it is comprehensive and engaging. Just like flipping through fashion magazines for wardrobe ideas, perusing …

Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. If you have a B2B site for oceanographic equipment, there's …

As Google continues to prioritize the user experience in its algorithm, this data can become critical. It's one thing to provide a list of items that generally lead to a better user experience (like we did above), but it's another thing completely to be able to address extremely specific elements …

In my case, I started as a web developer and migrated to SEO through my love of analytics. Violating your first implied agreement with someone does not build trust; it builds bad user experiences, which can, in extreme cases, spill over to social media. If the list starts to look …

A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Titles are also critical for improving click through rates as titles are displayed in search results and when pages are shared on social networks. More specifically, you may …

Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. Over the years I've seen webmasters and SEOs …

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don't expect to rank at all if all you are using is automatically generated pages with no 'value add'. Keyword stuffing is considered a prohibited SEO technique …

Start with effective keyword research and turn your attention to building or maintaining a well optimized website. The media you use to deliver your marketing messages, such as mobile devices, Web sites, television ads, or postcards, are useless unless you combine them with actions that lead to specific objectives. Broadly-based …

Ensure that your share buttons are obvious put don't affect the content by being distracting or disruptive to your work. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Search Marketing provide demographics options for specific targeting of their respective …

Those sites which, simply, had the most keywords would rank on top. Permission marketing programs hold the potential to build strong, ongoing relationships with customers when they offer something of value. Thin content is usually very short, without unique information to make it stand out from the crowd. If you're …

By targeting essential keywords within these queries, you can improve your website's relevancy to these terms and make it more likely that your domain will appear on the first page of Google. Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google …

It's important to have a clear sense of your business goals in mind as you embark on developing a search strategy. Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. Digital marketing includes …

Analytics, website optimization, and the more technical aspects are governed by the cogent side - the head. The better approach is to form a hypothesis about what you'd like to know and then let the data tell you the answer in the most objective light. Understanding the difference between content that …

I think any reasonably curious and educated person can get into it but that's one of the dangerous things also because there's, you know, how do you know the information you're looking at is credible? The well-publicised Panda and Penguin updates have had a significant (and in my view, positive …

Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. The gibberish score helps with that. Google …

A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to …

A lot of exciting things are going on in SEO at the moment. It's always much better to have multiple web pages relating to different keywords and phrases. As long as you provide products and/or services at a physical address or to a physical address, and that address is …

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Use that information to write exceptional content and do not be afraid to let the world know about …