What are the merits of URLs on today's web?

Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. If you have a B2B site for oceanographic equipment, there's …

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Take care when dealing with content

A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Titles are also critical for improving click through rates as titles are displayed in search results and when pages are shared on social networks. More specifically, you may …

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Google's algorithm tries to mimic the decisions of real people

It's important to have a clear sense of your business goals in mind as you embark on developing a search strategy. Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. Digital marketing includes …

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Static Versus Dynamic URLs

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Use that information to write exceptional content and do not be afraid to let the world know about …

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