This is abundantly clear for the less popular keywords that have fewer sponsored links in the search results. One of the best ways to start earning links is by creating something of use or interest to your audience. We've all seen them - the pieces of content that educate or entertain …

Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. If you have a B2B site for oceanographic equipment, there's …

A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Titles are also critical for improving click through rates as titles are displayed in search results and when pages are shared on social networks. More specifically, you may …

It's important to have a clear sense of your business goals in mind as you embark on developing a search strategy. Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. Digital marketing includes …

A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to …

An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Use that information to write exceptional content and do not be afraid to let the world know about …