Competitive analysis to best understand domain authority

In this case, website A can lose to website B —a digital marketing site— in ranking, which has a technically worse content but has frequently posted on the topic before. Be sure to customise this code with your specific information, and wrap it with the blue code as shown below …

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Personalization counts: how do 301 redirects fit into this?

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Because these aren't on your site, they're more difficult to control, but …

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Create a search marketing strategy based on citations

For companies on a budget, SEO can make all the difference. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Travel anywhere and take in new experiences all day …

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Let's follow googlebot crawlers best practise

A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages). There is a common phrase that "content is king" when it comes to SEO. In …

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Accurately summarize the page including details of web portals

The bottom line for any SEO campaign is making your users happy-because if your users are happy, Google will be happy, and you'll rank higher accordingly. Even if your website manages to show up in the first few pages of search rankings and someone clicks on the link, that doesn't …

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Are you planning to use your keywords for advertising?

Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). Your content will only help the site to rank higher if it is comprehensive and engaging. Just like flipping through fashion magazines for wardrobe ideas, perusing …

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Taboos about splogs that you should know

Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. Over the years I've seen webmasters and SEOs …

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Adjust your appearance in search by utilising gateway sites

Those sites which, simply, had the most keywords would rank on top. Permission marketing programs hold the potential to build strong, ongoing relationships with customers when they offer something of value. Thin content is usually very short, without unique information to make it stand out from the crowd. If you're …

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How to reinvent SEM without looking like an amateur

I think any reasonably curious and educated person can get into it but that's one of the dangerous things also because there's, you know, how do you know the information you're looking at is credible? The well-publicised Panda and Penguin updates have had a significant (and in my view, positive …

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