Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. For example, lets say I search for lawn mower parts. Award winning Lucy Hall is globally recognised as one of …

You want your page title to accurately describe what your page is about but you also want it to be "clickable". Meaning, you want it to draw a searcher's attention in a search result and entice them to click on it. On top of that, your page title should include …

They could grow consistently and rapidly, but without overstretching and risking their stability. The results served are also becoming much more relevant to the users search intent. I mean, most websites outsource their SEO to a SEO agency - it's just not cool ripping down someone's online presence for actions they …

In this case, website A can lose to website B —a digital marketing site— in ranking, which has a technically worse content but has frequently posted on the topic before. Be sure to customise this code with your specific information, and wrap it with the blue code as shown below …

Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. Because these aren't on your site, they're more difficult to control, but …

For companies on a budget, SEO can make all the difference. In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Travel anywhere and take in new experiences all day …

Good transaction sites take advantage of the Web to gather information about customer demographics, needs, and preferences and to test response to special offers. The better the user experience, the better the rankings as website will have on search engines. With exercise being so important nowadays, products such as wooden …

A sitemap (with which you may well be familiar) is an HTML page containing an ordered list of all the pages on your site (or, for a large site, at least the most important pages). There is a common phrase that "content is king" when it comes to SEO. In …

The emphasis could be greater on word in step with price than the actual period of the content material. Your store ships to both the US and the UK, both of which are predominantly English speaking countries. Spend a few days in a city and then take off on an …

The bottom line for any SEO campaign is making your users happy-because if your users are happy, Google will be happy, and you'll rank higher accordingly. Even if your website manages to show up in the first few pages of search rankings and someone clicks on the link, that doesn't …

Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). Your content will only help the site to rank higher if it is comprehensive and engaging. Just like flipping through fashion magazines for wardrobe ideas, perusing …

Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword research and you will keep an eye on the keywords that are already ranking. Over the years I've seen webmasters and SEOs …

Ensure that your share buttons are obvious put don't affect the content by being distracting or disruptive to your work. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Search Marketing provide demographics options for specific targeting of their respective …

Those sites which, simply, had the most keywords would rank on top. Permission marketing programs hold the potential to build strong, ongoing relationships with customers when they offer something of value. Thin content is usually very short, without unique information to make it stand out from the crowd. If you're …

I think any reasonably curious and educated person can get into it but that's one of the dangerous things also because there's, you know, how do you know the information you're looking at is credible? The well-publicised Panda and Penguin updates have had a significant (and in my view, positive …