Why Links Still Rule the Roost

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Would you let someone without experience design your ads, dress your store window, serve customers, buy goods from vendors, or negotiate contracts? Why not get your organisation listed in a …

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Can I use offsite SEO to help rank my site?

If you simply optimize the use of your images, you could tap into a whole new world of search traffic: image search. Also, keep a look out for review sites that are willing to feature you (sometimes business directories double as review sites). It seems like a great way to …

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My thoughts on white hat SEO

Beware of people who proclaim "I've got a buddy who works at Google or claim inside knowledge of any search engine by knowing a current or former employee. With around 6 billion searches per day, it isn't surprising that more and more companies are looking to improve their online presence …

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The best advice I've listened to about landing pages

Even though Google's algorithm has matured, many pages have not, and are still using repetition-based keyword rules. Depending on my mood, I'll answer with something like, "Be interesting" or "Get faster." One cannot simply unsheath magical daggers to slay search engine dragons. No proposition development is complete without an honest …

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Bucket brigades based on quality

The last thing you need is to drive two hours when your server goes down. There is usually some sort of catch to make you upgrade to paid (shared) hosting. A search bar is indispensable when you have no idea where to start looking for the content you want (or …

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Have you though about hits when outlining your SEO strategy?

A descriptive alt text can alert users exactly what is in the photo. Research can also be automated in many ways. The marketing professionals involved in the communication process pay attention to each aspect of the communications model to ensure that every audience encounters a consistent message. Recently, I came …

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Taboos about SEO that you should know

As Google continues to prioritize the user experience in its algorithm, this data can become critical. It's one thing to provide a list of items that generally lead to a better user experience (like we did above), but it's another thing completely to be able to address extremely specific elements …

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