Are you planning to use your keywords for advertising?

Google's own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). Your content will only help the site to rank higher if it is comprehensive and engaging. Just like flipping through fashion magazines for wardrobe ideas, perusing …

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What are the merits of URLs on today's web?

Google does not always show the title tags as you intend it to to show. It might not take the title tags from their beginning if a query best matches words from the middle or end of a title tag. If you have a B2B site for oceanographic equipment, there's …

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