While site content plays a vital role in your search engine rankings, it's also important to consider your site architecture. Make sure that your web address is pertinent to the product or service that you offer. At three or four stations along the treasure hunt clues are accompanied by sweets …

A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Titles are also critical for improving click through rates as titles are displayed in search results and when pages are shared on social networks. More specifically, you may …